The AVRA Directors & Council
Council members comprise of Associate Veterinary Receptionists (AVRs) who have been elected or appointed by the council at the AVRA annual general meeting (AGM).

Council members comprise of Associate Veterinary Receptionists (AVRs) who have been elected or appointed by the council at the AVRA annual general meeting (AGM).
Board members, whether elected or appointed, are expected to attend between 3 or 4 Board meetings every year where they will be responsible for making a variety of decisions. Including;
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After 15 years in the financial sector, I was looking for a change and was introduced to the veterinary industry as the General Manager of the Australian Veterinary Association’s business group. I quickly realised that my skills in business and customer service would be valuable to the industry. Through my time with AVA, I was able to gain a great understanding of the challenges that vet practices face in running their day-to-day operations.
After three years at the AVA I started my own consultancy aimed at helping vet practices in Australia and New Zealand to improve their customer experience. My team now collaborates with veterinary clinics across the region, helping practice managers and owners implement new client-focused strategies to attract and retain clients and help grow their businesses.
In 2022, I collaborated with the British Veterinary Receptionist Association to launch an association for vet receptionists in Australia, now called the AVRA. I am a beloved Broncos supporter, a country boy at heart, and the father of four beautiful girls, as well as one inner-city Cavoodle, called Baxter.